Study on Digital Marketing Strategies for Business Success

TITLE	Study on Digital Marketing Strategies for Business Success
ABSTRACT	This research paper investigates digital marketing strategies through an action research study conducted at NG Web Technologies. The project evaluates SEO performance, content quality, Meta Ads targeting, and graphic design impact on business outcomes. Real-world data from four months of internship activity was analyzed. Findings show structured SEO increases ranking stability, human-written content drastically improves user engagement, and manually targeted Meta Ads yield higher- quality leads compared to automated systems. The study concludes that integrated, data-driven digital marketing is essential for sustainable business growth.
AUTHOR	Siddhant Kharde, Dr. Rajendra Jarad, Dr. Anand Dadas Neville Wadia Institute of Management Studies & Research, Pune, India
VOLUME	12
DOI	DOI:10.15680/IJARETY.2025.1206018
PDF	18_Study on Digital Marketing Strategies for Business Success.pdf
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