Strategic Evaluation and Enhancement of Digital Marketing Practices in Traditional B2B Sales: A Case Study of Mars Enterprises, Kolhapur

International Journal of Advanced Research in Education and TechnologY(IJARETY) International, Double Blind-Peer Reviewed & Refereed Journal, Open Access Journal |Approved by NSL & NISCAIR |Impact Factor: 8.152 | ESTD: 2014|

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TITLE	Strategic Evaluation and Enhancement of Digital Marketing Practices in Traditional B2B Sales: A Case Study of Mars Enterprises, Kolhapur
ABSTRACT	A
AUTHOR	Rahul Karbhal, Dr. Rajendra Jarad, Dr. Anuradha Dandnaik, Dr. Anand Dadas Neville Wadia Institute of Management Studies & Research, Pune, India
VOLUME	12
DOI	DOI:10.15680/IJARETY.2025.1206019
PDF	19_Strategic Evaluation and Enhancement of Digital Marketing Practices in Traditional B2B Sales.pdf
KEYWORDS

TITLE

ABSTRACT

AUTHOR

Rahul Karbhal, Dr. Rajendra Jarad, Dr. Anuradha Dandnaik, Dr. Anand Dadas Neville Wadia Institute of Management Studies & Research, Pune, India

VOLUME

DOI

DOI:10.15680/IJARETY.2025.1206019

PDF

19_Strategic Evaluation and Enhancement of Digital Marketing Practices in Traditional B2B Sales.pdf

KEYWORDS

Article

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