- Saturday, Jan 3rd, 2026
| TITLE | Optimizing Last-Mile Delivery: A Comparative Study between Zomato and Competitors |
|---|---|
| ABSTRACT | This On Job Training project focuses on optimizing last-mile delivery operations by conducting a comparative study between Zomato and its competitors in the food delivery industry. The research aims to evaluate order fulfillment efficiency, delivery partner performance, and overall service experience through both quantitative and qualitative analysis. Data was collected through field observations, survey feedback from 240 delivery partners, and performance metrics comparing Zomato and Swiggy on parameters such as delivery time, cancellation rate, and customer satisfaction. The study adopts a descriptive and analytical approach, combining real-time data analysis and partner insights to identify operational gaps and improvement areas in last-mile logistics. Findings reveal that Zomato demonstrates superior order bundling efficiency and partner communication, while challenges remain in areas of workload management, incentive clarity, and rider safety. Overall, the project provides actionable recommendations to enhance delivery partner engagement, optimize route planning, and improve customer experience, thereby strengthening Zomato’s competitive edge in the fast-growing food delivery ecosystem |
| AUTHOR | Pratik Musale, Dr. Rajendra Jarad, Dr. Anand Dadas, Dr. Anuradha Dandnaik Neville Wadia Institute of Management Studies and Research, Pune, India |
| VOLUME | 12 |
| DOI | DOI:10.15680/IJARETY.2025.1206016 |
| 16_Optimizing Last-Mile Delivery A Comparative Study between Zomato and Competitors.pdf | |
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