Exploring Brand Loyalty in the Fashion Industry: A Study on Consumer Behaviour in Kerala

International Journal of Advanced Research in Education and TechnologY(IJARETY) International, Double Blind-Peer Reviewed & Refereed Journal, Open Access Journal |Approved by NSL & NISCAIR |Impact Factor: 8.152 | ESTD: 2014|

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TITLE	Exploring Brand Loyalty in the Fashion Industry: A Study on Consumer Behaviour in Kerala
AUTHOR	Dr. Shamsi Sukumaran, Dr.Ranjith Somasundaran Chakkambath, N.V. Sivaraman Assistant Dean, AMITY Global Business School Kochi, Ernakulam, Kerala, India Assistant Professor, AMITY Global Business School Kochi, Ernakulam, Kerala, India BBA Student, AMITY Global Business School Kochi, Ernakulam, Kerala, India DOI:10.15680/IJARETY.2025.1203146
PUBLICATION DATE	0000-00-00
VOLUME	12
PDF	146_Exploring Brand Loyalty in the Fashion Industry A Study on Consumer Behaviour in Kerala.pdf

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