| TITLE | An Integrated Study on Consumer Buying Behaviour and Marketing Strategies Influencing Customer Satisfaction in Renault Automobile Dealerships |
|---|---|
| ABSTRACT | Abstract |
| AUTHOR | Nandha Kumar D, D. Pujaa Final Year, Department of MBA , MBA, PG & School of Management studies, Sathabama Institute of Science and Technology, Chennai, Tamil Nadu, India Assistant Professor, Dept. of Computer Science, School of Management Studies, Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India |
| VOLUME | 13 |
| DOI | DOI: 10.15680/IJARETY.2026.1302138 |
| 138_An Integrated Study on Consumer Buying Behaviour and Marketing Strategies Influencing Customer Satisfaction in Renault Automobile Dealerships.pdf | |
| KEYWORDS | |
| References | Reference |
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