A Study on the Effect of Product Packaging on Consumer Buying Decision

International Journal of Advanced Research in Education and TechnologY(IJARETY) International, Double Blind-Peer Reviewed & Refereed Journal, Open Access Journal |Approved by NSL & NISCAIR |Impact Factor: 8.152 | ESTD: 2014|

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TITLE	A Study on the Effect of Product Packaging on Consumer Buying Decision
AUTHOR	V Jhansi, Ancy Mol K, Divyashri K.P Assistant Professor, Sri Sairam Institute of Management Studies, Sri Sairam Engineering College, Chennai, India Scholar, Sri Sairam Institute of Management Studies, Sri Sairam Engineering College, Chennai, India DOI:10.15680/IJARETY.2025.1204021
PUBLICATION DATE	0000-00-00
VOLUME	12
PDF	21_A Study on the Effect of Product Packaging on Consumer Buying Decision.pdf

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