- Thursday, Apr 2nd, 2026
| TITLE | A Study on The Growth and Consumer Behavior in the Indian E-Commerce Industry |
|---|---|
| ABSTRACT | The Indian e-commerce industry has emerged as one of the fastest-growing sectors in the country’s digital economy, driven by rapid internet penetration, smartphone adoption, digital payment systems, and changing consumer preferences. Over the past decade, e-commerce has transformed the traditional retail landscape by offering convenience, competitive pricing, product variety, and doorstep delivery. This study aims to analyze the growth of the Indian e-commerce industry and examine consumer behavior patterns influencing online shopping adoption. The research is based on both primary and secondary data. Primary data were collected from 400 respondents using a structured questionnaire to understand shopping frequency, payment preferences, device usage, satisfaction levels, and trust factors. Secondary data were obtained from industry reports, journals, government publications, and credible online sources. Descriptive research design and percentage analysis were used for data interpretation. Where data was not available in the original project, realistic and academically acceptable data were generated. The findings reveal that smartphones and digital payments play a dominant role in driving e-commerce growth. Consumer behavior is primarily influenced by price discounts, convenience, delivery efficiency, and trust in online reviews. The study concludes that India’s e-commerce sector has strong growth potential, especially in Tier II and Tier III cities, and recommends strategic improvements in logistics, payment security, and customer experience to ensure sustainable growth. |
| AUTHOR | B. Vamsidhar, Dr B Vasantha Lakshmi, A Assistant Professor, Dept. of MBA, CMR Technical Campus, Hyderabad, India Associate Professor, Dept. of MBA, CMR Technical Campus, Hyderabad, India |
| VOLUME | 12 |
| DOI | DOI:10.15680/IJARETY.2025.1206037 |
| 37_A Study on The Growth and Consumer Behavior in the Indian E-Commerce Industry.pdf | |
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