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International Journal of Advanced Research in Education and TechnologY(IJARETY)
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Article

TITLE A Study on Marketing Operations Analytics in SKL Exports, Tirupur
ABSTRACT Marketing operations analytics uses data, tools, and analytical techniques to improve marketing efficiency and effectiveness. It involves data management, performance measurement, campaign tracking, and analytical tools to support decisions. Data collected through surveys or secondary sources can be analyzed using statistical methods. Effective analytics improves customer targeting, decision-making, productivity, and return on investment. The study concludes that analytics-driven marketing provides competitive advantage and supports sustainable business growth through better performance and customer engagement.
AUTHOR Renash Nasreen S, Dr. B. Meenakshi Sundaram II MBA, Department of Management Studies, Mohamed Sathak Engineering College, Kilakarai, Tamil Nadu, India Associate Professor, Department of Management Studies, Mohamed Sathak Engineering College, Kilakarai, Tamil Nadu, India
VOLUME 13
DOI DOI:10.15680/IJARETY.2026.1305002
PDF 2_A Study on Marketing Operations Analytics.pdf
KEYWORDS
References 1. Marketing Management - Philip Kotler & Kevin Lane Keller - explains marketing strategies and analytics
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