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International Journal of Advanced Research in Education and TechnologY(IJARETY)
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Article

TITLE A Study on Impact of Digital Banking towards Financial Decision among Young Adult in Coimbatore
ABSTRACT Digital banking has changed how people manage their finances and make investment choices. This study looks at the effect of digital banking on financial decisions among young adults in Coimbatore. We used a descriptive research design and collected primary data from 100 respondents aged 18 to 35 years through a structured questionnaire. We applied percentage analysis and Chi-square tests for the data analysis. The findings show that many people use digital banking for daily transactions. It also positively impacts investment awareness and decision-making. However, participation in investments is moderate due to security concerns and lack of awareness. The findings indicate that most respondents actively use digital banking for daily transactions such as fund transfers and bill payments, which has improved their financial awareness and understanding of investment options. Digital banking positively influences investment awareness and supports better financial decision-making. However, actual participation in investments remains moderate due to concerns about security, fear of online fraud, and limited knowledge about investment instruments. Overall, while digital banking enhances convenience and awareness, improving financial literacy and addressing security issues are essential to increase investment participation among young adults.
AUTHOR Janaranjani.M, Adithya Patel J Assistant Professor, Sri Krishna Arts and Science College, Coimbatore, Tamilnadu, India Student, Sri Krishna Arts and Science College, Coimbatore, Tamilnadu, India
VOLUME 13
DOI DOI:10.15680/IJARETY.2026.1302004
PDF 4_A Study on Impact of Digital Banking towards.pdf
KEYWORDS
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