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International Journal of Advanced Research in Education and TechnologY(IJARETY)
International, Double Blind-Peer Reviewed & Refereed Journal, Open Access Journal
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Article

TITLE A Study on Factors Affecting Consumers’ Purchase Intention Toward Electric Vehicles with Reference to Tata Motors
ABSTRACT The transition toward electric vehicles (EVs) is central to achieving sustainable transportation goals in emerging economies such as India. Despite strong policy support and increasing product availability, consumer adoption of EVs remains uneven. This study examines the factors influencing purchase intention toward electric vehicles with specific reference to Tata Motors. A quantitative research design was adopted, and primary data were collected from 100 respondents using a structured questionnaire. Statistical analysis was conducted using SPSS, employing descriptive statistics, correlation analysis, and multiple regression analysis. The results indicate that perceived performance and environmental awareness have a significant positive influence on purchase intention, while price and access to charging infrastructure do not exhibit a statistically significant effect. The findings highlight the growing role of environmental values and performance perceptions in shaping consumer behavior toward EV adoption. The study offers important managerial implications for automobile manufacturers and policymakers, emphasizing the need for performance-oriented communication strategies, sustainability-focused branding, and supportive policy frameworks. The paper contributes to the literature on EV adoption in the Indian context and provides insights for accelerating the diffusion of electric mobility.
AUTHOR R. Ramesh, Dr P. Venkateswra Rao Assistant Professor, Dept. of MBA, CMRTC, Hyderabad, India Associate Professor, Dept. of MBA, CMRTC, Hyderabad, India
VOLUME 12
DOI DOI:10.15680/IJARETY.2025.1201045
PDF 45_A Study on Factors Affecting.pdf
KEYWORDS
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