A Study on Evaluating the Effectiveness of Mobile Marketing Strategies for Generation Z Working in T

International Journal of Advanced Research in Education and TechnologY(IJARETY) International, Double Blind-Peer Reviewed & Refereed Journal, Open Access Journal |Approved by NSL & NISCAIR |Impact Factor: 8.152 | ESTD: 2014|

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TITLE	A Study on Evaluating the Effectiveness of Mobile Marketing Strategies for Generation Z Working in T
AUTHOR	R. Prabha, M. Kesava Prasath Assistant Professor, Department of MBA, Nandha Engineering College (Autonomous), Erode, Tamil Nadu, India MBA Student, Nandha Engineering College (Autonomous), Erode, Tamil Nadu, India DOI:10.15680/IJARETY.2024.1103032
PUBLICATION DATE	0000-00-00
VOLUME	11
PDF	32_A Study.pdf

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