A Study on Evaluating the Effectiveness of Mobile Marketing Strategies for Generation Z Working in T

International Journal of Advanced Research in Education and TechnologY(IJARETY) International, Double Blind-Peer Reviewed & Refereed Journal, Open Access Journal |Approved by NSL & NISCAIR |Impact Factor: 8.152 | ESTD: 2014|

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TITLE	A Study on Evaluating the Effectiveness of Mobile Marketing Strategies for Generation Z Working in T
AUTHOR	R. Prabha, M. Kesava Prasath Assistant Professor, Department of MBA, Nandha Engineering College (Autonomous), Erode, Tamil Nadu, India MBA Student, Nandha Engineering College (Autonomous), Erode, Tamil Nadu, India DOI:10.15680/IJARETY.2024.1103032
VOLUME	11
PDF	32_A Study.pdf

TITLE

AUTHOR

R. Prabha, M. Kesava Prasath Assistant Professor, Department of MBA, Nandha Engineering College (Autonomous), Erode, Tamil Nadu, India MBA Student, Nandha Engineering College (Autonomous), Erode, Tamil Nadu, India DOI:10.15680/IJARETY.2024.1103032

VOLUME

PDF

32_A Study.pdf

Article

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