- Saturday, Jan 3rd, 2026
| TITLE | A Study of Digital Marketing and Social Media at APPRELY Technologies, Pune |
|---|---|
| ABSTRACT | The current paper offers a detailed insight into digital marketing and use of social media based on on-the-job training in Apprely Technologies, Pune. The study was aimed at researching on the digital strategy, LinkedIn content management, cold email campaign execution, and competitor and market research. Real-world experience was provided in the organization and implementation of marketing efforts with the help of LinkedIn Analytics, Mailchimp, Canva, SalesQL, Apollo.io, and Google Trends, which allowed creating effective content, generating leads, and assessing performance. The paper emphasizes the importance of regular posting, computer-assisted planning of content, and decision-making based on data in regard to online visibility and interaction. The competitor analysis has uncovered important positioning strategies and content gaps and has made recommendations on how to strengthen brand communication. The results of email marketing revealed a lot of understanding in relation to the segmentation of leads, personalization, and optimization of the campaign. The literature that was studied as part of the research supported the impact that digital marketing has on enhancing brand reach, customer engagement, and strategic business growth in the IT services industry. All in all, the results show that proper combination of social media management, competitive research, and marketing automation can enhance brand awareness, the quality of the leads and competitiveness of the organization. The internship experience has revealed that creativity (impactful digital marketing strategies), analytics (impactful digital marketing strategies), and technology (impactful digital marketing strategies) are the three components that can be used to create impactful digital marketing strategies. |
| AUTHOR | Krutika Tidke, Dr. Anuradha Dandnaik, Dr. Rajendra Jarad, Dr. Anand Dadas Neville Wadia Institute of Management Studies & Research, Pune, India |
| VOLUME | 12 |
| DOI | DOI:10.15680/IJARETY.2025.1206021 |
| 21_A Study of Digital Marketing and Social Media at APPRELY Technologies, Pune.pdf | |
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