| TITLE | A Comprehensive Study of Equity Analysis and Its Impact on Investment Decisions in India |
|---|---|
| ABSTRACT | Equity investment has emerged as one of the most influential instruments for wealth creation in modern financial systems. In rapidly developing economies such as India, equity markets play a crucial role by channelling savings into productive investments while offering investors opportunities for capital appreciation. However, equity investments are inherently exposed to market volatility, firm-specific uncertainties, and macroeconomic fluctuations. This complexity necessitates a structured and scientific approach to investment decision-making, where equity analysis becomes indispensable. The present study undertakes an in-depth examination of equity analysis as a strategic tool for investment decision-making in the Indian stock market. The research focuses on evaluating the risk–return dynamics of selected equities representing diverse sectors such as technology, finance, manufacturing, and consumer services. By applying quantitative statistical techniques including mean returns, variance, standard deviation, and coefficient of variation, the study seeks to measure volatility, assess relative risk, and compare performance across stocks. Secondary data covering a three-month period from January 2025 to March 2025 has been utilized to ensure consistency and comparability. The findings reveal significant variations in volatility and return patterns among selected equities, highlighting the importance of sectoral exposure and firm-specific characteristics. Stocks exhibiting higher volatility demonstrate greater return potential but entail elevated risk, whereas comparatively stable stocks provide predictable returns with limited downside exposure. The study concludes that equity analysis significantly enhances investment decision quality by enabling investors to identify optimal investment opportunities, manage risk effectively, and construct diversified portfolios aligned with individual risk tolerance. |
| AUTHOR | R. Saraswathi, V. Kanaka Durga Assistant Professor, Dept. of MBA, CMRTC, Hyderabad, India |
| VOLUME | 10 |
| DOI | DOI:10.15680/IJARETY.2023.1006033 |
| 33_A Comprehensive Study of Equity Analysis and Its Impact on Investment Decisions in India.pdf | |
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